Analysis of Dove's facebook page

Dove's facebook page is liked by over 10 million people, and over 300 thousand are talking about it.

There is very little about sales on it, it is mainly about building the Dove community, and talking about events that Dove organizes. There are lots of posts asking open questions to the community so that people get talking (example : Le Père Noël nous a gâté, nous avons la plus belle des communautés sur Facebook ! Et vous, quels étaient les cadeaux au pied du sapin ?)
There are from time to time posts so that people can get some special offers.

Their facebook page is all about getting people to feel involved and talking in between themselves. But, they never answer directly to people (there aren't any community managers to answer people's questions).
There are very few negative comments, which does seem quite suspicious, and as said before, they never answer people as for example this negative comment : "When will you be commited to stop animal testing on your products? I'm really wondering why do you use dove as your logo...maybe, cause they're most tested animals for yours products?"

The page inspires a lot of trust, because it is all about you feeling well and being happy, and is in adequacy with Dove's image. As it says at the beginning 'Dove is committed to help all women realise their personal beauty potential by creating products that deliver genuine improvement to the condition of your skin and hair'.

I think that their facebook page is good, but does lack a community manager to answer peoples questions or negative comments.