Analysis of Nivea's facebook page

Nivea doens't own a blog however its social presence through social networks like Facebook is impressive.
Indeed Nivea gathers more than 6 000 000 fans, as Nivea has created a page for each country where Nivea sales products.

Through their official website and Facebook pages, Nivea is caring about customers needs and feedbacks. On Facebook, Nivea has dedicated a "rating and reviews" tab where customers can give a rating and a comment to any Nivea products.
Nivea mostly communicates about skincare products (creams), thus deodorants are put on a second plan.

Regarding the community management, there is a community manager on Nivea Facebook page (USA for example where there is a community of 900 000 fans).
The community manager provides answers and helps customers directly; however there are 50 to 100 comments to every Nivea post, thus sometimes fans are answering directly to each other, and at that moment the community manager only manages the discussions without participation.