Analysis of Axe's blog

The author of this blog decided to describe the entire product scale of Axe, including some comment about how deodorants could attract women.

Each deodorant is dedicated to please to a particular kind of women.

Besides, it explains that the consumer can change of product, depending on the season, the event, a particular moment,…

 Whatever the kind of man you are, Axe has the solution to please you thanks to a large scale of 15 deodorants.

Yet, the blog doesn't seem to be uploaded frequently. There are very few interactions between the author and the visitors.
Despite the statistics of pages viewed (32 000) some articles are not even commented.

Lots of  social media buttons enable the community to share the contents on other canals to make it viral.

This Axe blog would deserve to be improve, by writing more articles and sharing more information about the brand and Axe events.