L'auréole's objectives

Our social media campaign has for objective :

- To help accompany the launching of our new product

- To constitute a large community of consumers

- To increase our sales by 20%, therefore increasing our revenue by 1 million $

- It will also help to develop our spontaneous reputation, by increasing it to 80%

We have identified our main competitors who are Dove, Nivea, Axe, Ushuaia, Fa, Sanex. These are only the main ones, but there are also a lot of little brands, as well as distributors brands. 

They only have facebook pages, where they interact with there fans, here are the links :

http://www.facebook.com/dove?fref=ts
http://www.thehealthyskinblog.org/
http://axedeodorant.blogspot.fr/
http://www.facebook.com/NIVEAusa?fref=ts