Brainstorming - Communication

First, the brand will be on social networks as our targets are registered on it.

	Core target : Business man	Second target : Housewives	Reach	Impact	Cost
Facebook	X	X	1 billion of  users	To communicate and share update about the brand	Creation of page : 0 If we add “Facebook Ads” : Budget of 15 000€ for the launch of our product
Twitter	X		555 millions of users	To communicate and answer to our users	No charge, except our community management team
LinkedIn	X		150 millions of users	To communicate with our core target about the values and product within our official group on LinkedIn	No charge, except our community management team
Viadeo	X		40 millions of users	To communicate with our core target about the values and product	No charge, except our community management team
Pinterest		X	12 millions of users	To increase our brand image « fresh » « business man who succeed his presentation »	No charge, except our community management team
YouTube	X	X	800 millions of unique users	Through YouTube, we can communicate with our commercials, we can upload users experience with our product.	No charge, except our community management team
Lifestyle websites Elle.fr Cosmopolitan.fr Marieclaire.fr		X	Most women in our target between 25 and 35 read these magazines, and either have applications on their smartphones or follow their online websites.	We will post adverts about our product on them, but also have articles done promoting our product. We would also like to give the possibility to give to there readers free samples to try our product	We will need a budget for our free samples

Influencers 

Influencers	Channel	Communication strategy
Lifestyle press	M   - Corporate  Blogs specialised in beauty and health	Housewives are interested about health and beauty, and bloggers have a lot of impact as most of the time, they try the product. Plus, we could publish our ads on lifestyle magazine.
Bloggers	Personnal bloging François : ohmyhomme.fr Ben Citizenben.fr Alexis nouvelhomme.fr	These blogs talk about beauty fashion and lifestyle for men. They all like new products and they are active and about 30 years old, so our targets can identify to them.
Bloggers	Personnal bloging Atoutfemme.com 30ansenbeaute.com carolinedaily.com	These blogs talk about fashion and beauty for women. As for the men blogs this would be a great way to get our targets interested in our product.