Campaign message

Actions :

Visit our blog

Try our product

Buy our product

Message :

Visit our blog because you will get lots of lifestyle information !

Try out our product because it'll keep you fears away.

Buy our product because it'll help you stay confident.

Campaign theme :

Lifestyle articles about how to dress for important meetings, how to eat well and feel good at work...

Street marketing : in business centers like La Défense, in the big cities of France. We will give out free samples and ask people : "Have you already been afraid of taking off your jacket?"

We will also give people the opportunity to ask for free simples via our blog.

Video promoting our product : 2 people use to speaking in public. One is sweating and looking very nervous and self-conscious. The other one is confident, cool, relaxed. He is a model of success.