Our target market

As our product aims mainly customers, we are planning a B2C target market strategy.

1st target :
Business men, 30-45 years old, who are used to speak in public, for example during business presentations or professional meetings (once a week).
Thus, his attitude and physical presentation needs to be accurate and impeccable.

Businessman personal interests are economy, well-being, sports like golf, jogging and sail.
Businessman beliefs are self confidence, self esteem, professional mastery and sociable.

Regarding shopping, our core target is not a compulsory buyer.
Businessman only buys essential goods as food and daily products. When he is married, most of the time, it is his wife who does the weekly shopping.
If he does shopping, he is loyal to brands he usually likes and sometimes tries new products.

Our lifestyle product will be commercialized in retail.

To attract our target, our music commercial needs to be catchy.

"U can't touch this" from MC Hammer is the perfect song, as the song is know by our target, plus it reflects businessman dynamism.

2 nd target :
Businessmen wives are our second target.
She enjoys to please her family. Her interests are fitness, well-being, education if she has childrens and home management.
Her beliefs are security, serenity and health.
Wives are not only housewives, it could be also active wives who have a full time job, but still managed to care about house living.

She is a frequent buyer and is attracted to try new products more often than men. She cares about quality products and price as she needs to provide good quality to her family.